We work with founders and leadership teams to build clarity in moments of uncertainty — from go-to-market strategy and sales systems to growth planning and strategic advisory.

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Explore What We Do

Our story

FounderLed exists to help founders:

  • simplify complex decisions

  • focus effort where it matters

  • build repeatable systems

  • and move forward with confidence

We don’t replace your leadership team — we strengthen it.

Two professionals, a man and a woman, sit at a conference table reviewing documents in an office with a large window and a city view behind them.

How We Work

Our work is built around a few consistent principles:

Clarity before complexity

We reduce noise and identify the real drivers of progress.

Strategy that ships

We prioritize outputs your team can execute — not frameworks that stay theoretical.

Founder-first systems

We build models and processes that match your stage, strengths, and constraints.

Partnership over “consulting”

We work alongside you as a trusted advisor — not as a detached external team.

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What We Believe

Founders don’t need more information — they need better decisions.

Simple systems outperform complex strategies.

The best execution comes from alignment and focus.

Momentum compounds when priorities are clear.

This is the lens we bring to every engagement.

Our Leadership

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Justin Urquhart, Defence Lead

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Harry Koundakjian, Health Lead

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Xavier Mougeot, Advisor

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